There is something wrong when 68% of Americans blame George W. Bush for our stinkin’ economy but only 38% have faith that President Obama’s policies will get us out of this mess. And the something wrong is the Obama’s campaign lousy communication skills.
In 2010, Republican Senate Minority Leader Mitch McConnell said that holding Obama to one term was job one. What’s ironic about that statement is that it’s the only job the Republicans have created since gaining control of Congress that year. The Republicans have blocked every job initiative Obama introduced, have refused to pass his budgets except for the idiot compromise that kept the Republicans from pushing the U.S. into default and created the dead in the womb so-called Super Committee.
I’ve read that Obama attempts to fly above the fray but the problem is he’s also flying above the heads of the independent and disgruntled Republican voters. Karl Rove and Fox know how fly right into the bread basket of the average uneducated voter and fill them with alarm and rage over Obama while framing the Republicans as the great white hope, and then using hatred of gays to bring in segments of black and Hispanic voters.
The Obama campaign should be buying up even more ad time than Rove and Sheldon Adelson can afford and starting ads with McConnell’s pronouncement, followed by video of every jobs bill, or labor friendly initiative and show how the Republicans stopped them all through “No” votes and filibusters. One after another over the course of a 30-60 second spot. Do another spot with a side-by-side comparison of Obamacare with Romneycare to show how identical they are. Follow that with interviews with parents of children who can now get health insurance for them, seniors getting help filling the Medicare Part D donut hole, and business owners telling how Obamacare has saved them money and helped their employees and their businesses.
But no, all the Obama campaign is offering is attack ads against Romney which are not that effective. Romney remains behind Obama in the polls because most people don’t like Romney. Except to his most avid and brain-dead supporters, people can see him for the elitist phony that he is.
The non-Fox news channels are ineffective at getting Obama’s message out as well. Process junkies like MSNBC’s Chuck Todd love to post the daily polls (along with the daily White House soup of the day (?)), showing that Obama’s in trouble over unemployment and the economy but he refuses to analyze why that is, which would open the door to again recapping the Republican intransigence in Congress which has effectively blocked every Obama move with the knowledge the media would blame Obama and provide plenty of air time to Republicans to push this fallacy on the malleable uneducated voters who can be swayed to vote Republican against their own best self interests.
It’s a mystery why Obama the candidate was such a superb salesman but Obama the President is struggling to close the deal, at least according to the latest opinion polls.
And that’s something else the Obama campaign is missing the boat on. Media guys like Todd are so enamored of daily polls which show Romney close to Obama. The Obama campaign could run ads showing poll after poll where Obama leads Romney nationally, with women, students, ethnic minorities. They could simplify the concept of polls and show how national polls don’t matter anyway because the presidency will be decided by individual state election results.
At this point, Obama’s message is bottled up. In order to win in November, he’ll have to get it in an easy-to-digest format the malleable uneducated voters can understand so that they’re swayed to vote for him. The only time a message in a bottle was a success was for The Police.